Server-Side Tracking with Stape.io: How Barefoot Creative Boosts Marketing Performance by 30%
✅ Why Server-Side Tracking Is Essential in 2025 Client-side tracking is dying. Safari’s ITP, ad blockers, and cookie consent restrictions have crippled traditional tracking. If you’re still relying solely on browser-based scripts, you’re losing data — and with it, revenue. Server-side tracking solves this by routing data through a controlled…