Privacy Policy

Barefoot Creative

710 Bis Chemin des Groux

Villennes sur seine, 78670

France

hello@barefoot-creative.com

Introduction

Barefoot Creative is committed to protecting the privacy of personal information of its web properties users. This Privacy Policy outlines our practices on data collection, processing, and use of both anonymous and personal information. It also addresses our compliance with data protection laws and regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

Scope

This Privacy Policy applies to the barefoot-creative.com website and to the other associated web domains of the different Barefoot Creative units grouped under this website platform:

— barefoot-creative.com

For simplicity purposes, the text below will refer to all these website domains as “barefoot-creative.com” or “our website”.

Data Collection and Usage

We may collect two types of data when you use the barefoot-creative.com website: Anonymous data automatically collected by third-party applications and Personal data explicitly provided by you when submitting it via a fill-in form.

Personal Information

We define “Personal Information” as any information that identifies you personally, such as your name, email address, country, or other personal information. We only collect personally identifiable information about you if you explicitly submit that information via a fill-in form on this website to subscribe to a service our website offers. You have the option to provide it or not. However, some minimal contact information may be needed to subscribe to a service provided by a Barefoot Creative web property and communicate with you.

We will use your personal information only for the purposes for which it was collected, such as providing our services, responding to inquiries, and sending you marketing communications (if you have opted in to receive them). We will not sell, rent, or otherwise disclose your personal information to third parties without your consent, except as required by law or to protect our rights and property.

Legal Basis for Processing Personal Data (GDPR)

For users from the European Union, our legal basis for collecting and processing personal data is based on:

• Consent: When you voluntarily provide your personal information through a fill-in form on our website.
• Legitimate interests: When processing your personal data is necessary for our legitimate interests, such as improving our website and services or communicating with you, as long as these interests do not override your fundamental rights and freedoms.

Data Subject Rights (GDPR and CCPA)

If you are a resident of the European Union or California, you have certain rights concerning your personal information under the GDPR and CCPA, respectively. These rights may include:

• The right to access, rectify, erase, restrict processing, and data portability of your personal information.
• The right to object to the processing of your personal information.
• The right to know, delete, and opt-out of the sale of your personal information (CCPA only).

To exercise any of these rights, please contact us at hello@barefoot-creative.com.

Anonymous Information

We use analytics tools and other third-party technologies, such as Google Analytics, Google Tag Manager, and Facebook Pixel, to collect non-personal information in the form of various usage and user metrics when you use our online sites and/or services. We also use cookies, web beacons, and pixel tags to improve your user experience, remember your preferences, and deliver relevant advertisements.

Google Signals

As part of our commitment to providing a comprehensive understanding of how our services are used, Barefoot Creative has implemented Google Signals. This feature enhances our existing use of Google Analytics.

What is Google Signals?

Google Signals allows us to collect additional information about users who have Ads Personalization turned on in their Google account settings. This feature provides us with aggregated data, which helps us understand user interactions with our website and improve our services.

Data Collection through Google Signals

When you use our services and have Ads Personalization enabled, Google Signals may collect data such as:

• Device types
• Browser information
• Geographic location (at a city level)
• Browsing behavior on our website

This information is used to:

• Gain insights into how different user groups interact with our website
• Enhance user experience by optimizing our website and services
• Develop more effective marketing strategies

Your Control over Data

Your participation in Google Signals is subject to your Google account settings. You have full control over whether to enable or disable Ads Personalization, which governs the data collected by Google Signals.

Data Handling and Privacy

The data collected through Google Signals is processed in accordance with our overall privacy practices outlined in this policy. We respect your privacy and ensure that all data handling complies with GDPR, CCPA, and other relevant data protection regulations.

For more information on how Google uses data when you use our website, please visit: Google’s Privacy & Terms.

Opting Out

If you wish to opt out of Ads Personalization, you can do so by adjusting your Google account settings. This will prevent data collection via Google Signals.

Google Analytics

Barefoot Creative uses Google Analytics to help analyze how visitors use this site. Google Analytics uses cookies to collect anonymous information. The information generated by Google Analytics cookies about your use of this website is transmitted to Google and processed to compile statistical reports on website activity for barefoot-creative.com only. We use these reports to evaluate aggregate visitor usage to optimize content and marketing, better meeting your needs.

We have implemented IP anonymization in Google Analytics to ensure that Google does not collect your full IP address. You can prevent these cookies from being stored by selecting the appropriate settings in your browser. To opt out of Google Analytics tracking, you can download and install the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

For more information about how Google Analytics handles user data, see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Google Tag Manager

This website uses Google Tag Manager to manage website tags through an interface. The Google Tag Manager only implements tags and does not use cookies or collect personal data. The Google Tag Manager triggers other tags, which in turn may collect data. However, the Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains in place for all tracking tags, insofar as these are implemented with the Google Tag Manager.

Google Adsense

Our website uses Google AdSense, an online advertising service provided by Google Inc. (“Google”). Google AdSense uses cookies and web beacons (invisible graphics) to analyze and optimize the placement of advertisements based on user behavior. The information generated by the cookies and web beacons about your use of this website, including your IP address, is transmitted to Google servers in the United States and stored there. However, we have activated IP anonymization, which ensures that your IP address is shortened before being sent to Google.

Google uses the collected information to evaluate your use of our website, compile reports on website activity for website operators, and provide other services related to website activity and internet usage. Google may also transfer this information to third parties if required by law or if third parties process this data on behalf of Google. Google will not associate your IP address with any other data held by Google.

Ad Personalization

Google AdSense displays personalized ads based on your interests and browsing behavior. You can manage your ad preferences or disable personalized ads on the Google Ads Settings page: https://www.google.com/settings/ads.

Opting Out of Google AdSense Cookies

You can prevent Google AdSense cookies from being stored by adjusting your browser settings or by installing a browser add-on. If you choose to do so, please note that some features of our website may not function properly. You can also opt out of Google’s use of cookies for ad personalization by visiting the Google Ads Settings page or by visiting the Network Advertising Initiative opt-out page: http://www.networkadvertising.org/choices/.

By using our website and agreeing to this Privacy Policy, you consent to the processing of data about you by Google in the manner and for the purposes set out above. For more information on how Google uses data when you use our website, please visit: https://www.google.com/policies/privacy/partners/.

Facebook Pixel

We use Facebook Pixel on our website to track user actions if you came to our website through Facebook ads. The Facebook Pixel collects anonymous data stored in cookies, which allows Facebook to match your user data (customer data such as IP address, user ID) with your Facebook account data. The collected data is anonymous and not visible to us, and can only be used in the context of ad placements. If you are a Facebook user and are logged in, the visit to our website is automatically assigned to your Facebook user account.

By using Facebook Pixel, we can tailor our advertising measures to better suit your interests and preferences. This allows Facebook users (if they have allowed personalized advertising) to see more relevant advertising.

For more information on Facebook Pixel’s data collection and usage, please visit Facebook’s Data Policy: https://www.facebook.com/policy.php.

Cookies and Tracking Technologies

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit or to another website that recognizes that cookie. Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. They can also help to ensure that advertisements you see online are more relevant to you and your interests.

You may opt out of cookies at any moment by adjusting your browser settings to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. Please note that some website functionalities may require cookies to work properly.

Data Retention

We retain personal data for as long as necessary to fulfill the purposes for which it was collected or to comply with legal, regulatory, or internal policy requirements. When personal data is no longer needed, we securely delete or anonymize it.

Data Security

We take appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures may include encryption, secure servers, and access controls.

International Data Transfers

If we transfer your personal information to countries outside the European Union or other regions with specific data protection laws, we ensure that adequate safeguards are in place to protect your data during these transfers, in compliance with applicable data protection laws.

Updates and Contact Information

We may update this Privacy Policy from time to time to reflect changes in our data processing practices, services, or legal requirements. We encourage you to review this Privacy Policy periodically to stay informed about our privacy practices.

If you have any questions or concerns about this Privacy Policy or our data processing practices, please contact our team at hello@barefoot-creative.com.