How much does digital marketing costs?

How much does an Online Marketing Agency cost?

The costs of your digital marketing agency result from many possible factors. Your personal marketing budget, your specific goals, as well as the number of channels you would like to use. There is a general rule that small businesses should provide between 15% and 20% of their sales for marketing expenses.

What does that mean to you? In order to determine the respective costs for your project, it is important that you get in contact with an agency and describe your project needs. Each digital agency works differently and calculates costs differently. Companies exist in different sizes, with completely different strategies. That affects the budgets and their ambitions. In general, it can be said that online marketing agencies cost much less for smaller companies than they cost for large companies with complex internal processes.

However, to give you an idea of how much a digital marketing agency may cost for your business, we have collected the information below for you:

How much does digital marketing cost?

Before going into more digital details, here’s an overview of the average monthly cost of SEOs, social media management and PPCs for small- and medium-sized businesses.

Online Marketing Services

Average monthly prices

Website Optimization & SEO

€500 – €1,000

Social Media Management

€2500 – €4,000

Facebook-, Linkedin-, Google Ads

€6,000 – €8,000

As mentioned above, most small businesses spend between 15% and 20% of their revenue on marketing. If the above prices seem feasible for you, then we really recommend to hire an expert agency in SEO, social media, or PPC can turn your next campaign into a success. If you want to get clearer about your budget and project goals, just tell the team of Barefoot Creative about your company and we will start estimate your digital marketing costs on average. This service is absolutely free.

Cost of SEO services

SEO is one of the most profitable types of digital marketing you can use to grow your online business. The costs are really depending on what you want to achieve. Let’s check some numbers together:

SEO/SEM Services

Average costs

Single Freelancer

€60 – €110/hour

Marketing Agency

€650 – €1,200/month

On/Off- Campaigns

€900 – €6,000

Hiring an SEO expert, i.e. outsourcing to a self-employed person, costs between €50 and €110 per hour. When it comes to freelancers, you should avoid those who offer low rates: you never know what you may end up with that could make your business be badly recognised on the Internet.

If you want to establish a lasting relationship with digital marketing agencies, you’ll have to pay a monthly average of between €650 and €1200 a month.

Using an online marketing agency for SEO will solve all your search engines problems and you can focus more on building long lasting business relationships with your customers. However, most results can be seen only within a few months.  Therefore, keep in mind that you may have to make some long-term payments.

Individual SEO campaigns are easy to manage because only a fixed payment is required, which usually costs between €900 and €6,000. That amount really depends on the size of issues you are facing. This means you’ll have to pay more if you want to add something to your campaign.

Social media advertising costs

Social media is free, right? Unfortunately, this is not always the case, and to create an effective social campaign that boosts your sales on the Internet, you have to spend some money.

To get an idea, it usually costs between €3,500 and €6,000 a month to run a social media marketing campaign. But why do you need to advertise on a free platform like Facebook, Instagram, and Pinterest?

It’s a good question. Social media marketing campaigns involve more than just sharing photos and coining hashtags. They require a lot of planning and analysis. Also content planning and the right tactics when it comes to paid online advertising.

Just to be curious! How much does it cost to advertise on Facebook/Instagram?

There is two types of payments. One is the PPC (Pay-per-Click), as you pay Facebook every time a user clicks on your link. This usually costs between €0.30 cents and €1.50 per click. The other is the CPM (Cost-Per-Mille or Cost-per-Thousand Views) you pay each time that your ad has been viewed by 1,000 users. The average cost of a small business CPM campaign is around €9.50.

PPC is like an auction – you need to offer more money to Facebook than your competitors to make your ad appear higher.


Now you know the average cost of digital marketing for SEO, social media, and PPC in Europe. Now you ask yourself, if it is worth it? Well, let’s say it this way: a new digital marketing campaign can attract you new customers, increase your online brand awareness to attract new business partners and outperform your competitors by far. Finally, we made you an average cost of digital marketing with Barefoot Creative:

Digital Marketing Service

Monthly Average Costs

Social Media Marketing

€1200 – €3500

Website and Graphic Design

€650 – €1,200

Online Advertising Campaigns

€1500 – €5,000

So, if you want to start boosting your brand to the next level with digital marketing, you better get in with us now. We offer you the best digital marketing agency experience under a human approach. Just tell us your digital needs and we plan you a personalized budget. It only takes a few minutes and its absolutely FREE.

 – Go to Barefoot Creative —


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Barefoot Creative was built in 2018 by our young & ambitious graphic designer, Robin. Starting as a freelance business, the agency has grown steadily in professionalism and expertise. Today, our portfolio starts from finest content production and goes beyond managing full marketing campaigns.