Reach your target goals with compelling display advertisement

Play Video

Optimize Performance

Google Display Ads Agency

As a Google Marketing Platform freelancer, we know the power of Google Display Ads in reaching potential customers and driving conversions. With millions of websites, videos, and apps on the Google Display Network, it’s essential to create effective campaigns that make the most of your advertising budget. Here’s a 5-step guide on how we can help you run successful Google Display Ads campaigns.

Based on the audit, a customized strategy is developed that aligns with the business’s goals and target audience. This will include optimizing ad copy, selecting relevant keywords, refining targeting options, and setting up effective bidding strategies.

Step 1: Define Your Campaign Goals

Before creating your campaign, clearly define your goals. These may include:

  • Increasing brand awareness
  • Driving website traffic
  • Generating leads
  • Boosting sales or conversions

Setting clear goals helps you measure the success of your campaign and optimize it for better performance.

Branding Identity Design
Defining business objectives

Step 2: Target the Right Audience

Effective targeting is crucial for a successful Display Ads campaign. Google offers several targeting options, including:

  • Contextual targeting: Show your ads based on relevant keywords, topics, or placements.
  • Audience targeting: Reach users based on demographics, interests, or remarketing lists.

Research your target audience and use the appropriate targeting options to reach them with precision.

Step 3: Create Compelling Ad Creatives

High-quality ad creatives are essential for engaging your target audience. Follow these best practices:

  • Use clear and concise messaging that highlights your value proposition.
  • Include a strong call-to-action (CTA) that encourages users to take the desired action.
  • Optimize your images and ad sizes for different devices and screen resolutions.
  • Leverage responsive display ads to automatically adjust your ad creatives based on the available ad space.

Step 4: Set Your Budget and Bidding Strategy

Determine the appropriate budget for your campaign based on your goals, targeting, and expected return on investment (ROI). Choose a bidding strategy that aligns with your objectives, such as:

  • Cost-per-click (CPC) for driving website traffic
  • Cost-per-thousand impressions (CPM) for increasing brand awareness
  • Cost-per-action (CPA) for generating leads or conversions

Monitor and adjust your bids as needed to maximize campaign performance.

Step 5: Measure, Analyze, and Optimize

Regularly review your campaign performance using Google Ads reporting tools. Key performance indicators (KPIs) to track include:

  • Click-through rate (CTR)
  • Conversion rate
  • Cost per click (CPC)
  • Cost per conversion

Use this data to identify areas for improvement and optimize your campaign by refining your targeting, adjusting your bids, or testing new ad creatives.

Online Marketing Feedback

Testimonials from satisfied clients Don't just take our word for it. Here are some testimonials from satisfied clients who have benefited from our Analytics & Optimization services:


Tired of traditional agencies, we wanted to create our own to become a reference for outdoors brands and riding sports. We wanted to offer you the adapted partner: an agency built by passionate people. Barefoot doesn’t vibrate only with brands, it’s built on our precious lifestyle that many people share around the world: good vibes, good work, for enthusiastic and generous people.

Snowboard graphic design

Barefoot Creative was built in 2018 by our young & ambitious graphic designer, Robin. Starting as a freelance business, the agency has grown steadily in professionalism and expertise. Today, our portfolio starts from finest content production and goes beyond managing full marketing campaigns.