Google Search Ads


As an experienced Google Ads agency with over 5 years of experience, optimizing Google Ads accounts and creating perfect strategies for businesses is a simple process. The first step in this process is conducting a comprehensive audit of the business’s current Google Ads account to identify areas that require improvement. This involves analyzing the ad performance, keyword usage, and targeting options.

Based on the audit, a customized strategy is developed that aligns with the business’s goals and target audience. This will include optimizing ad copy, selecting relevant keywords, refining targeting options, and setting up effective bidding strategies.



Staying up-to-date with the latest trends and best practices in online marketing is critical to ensure that campaigns are always cutting-edge and effective. As Google Ads freelancer, we have the creativity, analytical skills, and technical expertise needed to help businesses achieve their marketing goals and drive their business forward.


Continuously monitoring and tracking ad performance is essential to ensure that businesses get the best possible return on investment. Metrics such as click-through rates, conversion rates, and cost-per-click are analyzed to identify areas for improvement. A/B testing is also used to refine ads and landing pages to improve campaign performance.


A Google Ads freelancer with an ideal mindset focuses on clients’ objectives, optimizes campaigns for maximum efficiency, and embraces challenges. They use data-driven insights, maintain transparent communication, and prioritize building long-term relationships, ensuring exceptional results and client satisfaction.

Testimonials from satisfied clients Don't just take our word for it. Here are some testimonials from satisfied clients who have benefited from our Analytics & Optimization services:

1. Discovery & Goal setting

During the initial discovery phase, the Google Ads freelancer will meet with the new client to gather information about their business, products, services, target audience, and competitors. This stage is crucial for understanding the client’s goals, such as increasing sales, lead generation, or brand awareness. By establishing a clear understanding of the objectives, both parties can set realistic expectations and create a solid foundation for the project.

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Google analytics and facebook pixel

2. Keyword Research and Campaign Structure

The next step involves conducting comprehensive keyword research to identify the most relevant and high-performing search terms for the client’s business. The freelancer will also analyze competitors’ campaigns to uncover potential opportunities. Based on this research, the Google Ads expert will design a well-structured and organized campaign, including ad groups and ad copy tailored to the target audience. This structure ensures that the ads are shown to the right users at the right time, increasing the likelihood of conversions.

3. Implementation and Launch

Once the campaign structure is finalized, the Google Ads freelancer will set up the account and configure the necessary settings, such as bid strategies, location targeting, and device preferences. They will also ensure that conversion tracking is correctly implemented to accurately measure the campaign’s performance. After the setup is complete, the freelancer will launch the campaign, closely monitoring its initial performance to make any necessary adjustments to optimize for the best results.

Advertising goals
Google analytics and facebook pixel

4. Monitoring, Optimization, and Reporting

The final step in the cycle plan involves continuous monitoring and optimization of the search ad campaign. The Google Ads expert will analyze performance data, making adjustments to keywords, bids, and ad copy as needed to maximize the campaign’s effectiveness. They will also test different ad variations to determine the most successful combinations. Regular communication with the client is essential during this phase to keep them informed of the campaign’s progress and to address any concerns or questions. Finally, the freelancer will provide detailed reports on the campaign’s performance, outlining the key metrics, successes, and areas for improvement. This ongoing cycle of monitoring and optimization ensures the best possible results for the client’s Google search ads project.


Tired of traditional agencies, we wanted to create our own to become a reference for outdoors brands and riding sports. We wanted to offer you the adapted partner: an agency built by passionate people. Barefoot doesn’t vibrate only with brands, it’s built on our precious lifestyle that many people share around the world: good vibes, good work, for enthusiastic and generous people.

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Barefoot Creative was built in 2018 by our young & ambitious graphic designer, Robin. Starting as a freelance business, the agency has grown steadily in professionalism and expertise. Today, our portfolio starts from finest content production and goes beyond managing full marketing campaigns.