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Analytics & Optimization
Optimize Online Success
At our online marketing agency, we offer a comprehensive range of Analytics & Optimization services to help businesses measure their online success and optimize their marketing efforts.
Our team of experts is dedicated to delivering 1st class professional tracking and success measuring using the latest tools and technologies. Here’s an overview of the Analytics & Optimization services we offer:
Web Analytics Tools
Adobe Analytics
For enterprise-level businesses, we recommend Adobe Analytics for its advanced tracking features, real-time analytics, predictive modeling, and customer journey analysis. Our team can help you optimize your account to get the most value out of your data.
Google Analytics 4
Google Analytics 4 is the latest version of Google Analytics and provides website insights, tracks user behavior, and offers marketing effectiveness. With our help, you can set up custom reports and dashboards to get actionable insights.
Matomo
Matomo is an open-source analytics platform that provides high data privacy and security, tracks website traffic and user behavior, and monitors conversions. With Matomo, you own and control your data. Our team can help you set up and configure your account for maximum effectiveness.
Testimonials from satisfied clients Don't just take our word for it. Here are some testimonials from satisfied clients who have benefited from our Analytics & Optimization services:
"Our e-commerce store was struggling to convert visitors into customers. After working with this agency and implementing their Analytics & Optimization recommendations, our conversion rate increased by 30%."
"As a small business owner, I was struggling to understand my website's user behavior and how to optimize my marketing strategy. The freelancer from Barefoot Creative helped me implement GA4 and provided me with customized dashboards and reports that have helped me make data-driven decisions. Thanks to their services, I've seen a 25% increase in website traffic and a 15% increase in conversions."
"We were looking for a way to track user behavior across our website and mobile app, and Barefoot recommended GA4. Their team helped us implement GA4 and set up customized tracking events that have provided us with valuable insights into our user behavior. Thanks to their services, we've been able to improve our app user experience and increase our in-app purchases."
"We needed to understand our website's user behavior better and optimize our marketing strategy accordingly. Barefoot Creative helped us implement GA4 and provided us with customized reports and dashboards that have been incredibly helpful. Thanks to their services, we've seen a 20% increase in website traffic and a 10% increase in conversions."
1. Set your analytics goals
Every Google Analytics project starts with pre-defined targets in the first place. Here, it is important that we brainstorm together the purpose of your website and products. The questions could be something like: “Do I want people to buy something? To subscribe a newsletter? Or to watch a video? Do I want to increase the conversion rate? Reach a different target group? Or get more page views?
2. Find optimization potential
Why are many people from the same region breaking up the ordering process? Where should I place the contact form in order to get more requests? Barefoot Creative can help you answer these questions.
In addition to that we can see new user traffic from certain GEO locations that can indicate a growing market in a specific region, or also identifying an untapped market place with low traffic rates. Also, it’s important to create the best mobile device experiences for users, as the responsive experience became very relevant for users within the last years.
3. Optimize website & content Strategy
Now as you understand the data and know where to improve your website content to increase conversions and marketing targets, it is time to let Barefoot Creative do its job. With our editing skills, we ensure that we optimize your content by maintaining your brand identity.
tHINK BAREFOOT, LIVE BAREFOOT
Tired of traditional agencies, we wanted to create our own to become a reference for outdoors brands and riding sports. We wanted to offer you the adapted partner: an agency built by passionate people. Barefoot doesn’t vibrate only with brands, it’s built on our precious lifestyle that many people share around the world: good vibes, good work, for enthusiastic and generous people.
Barefoot Creative was built in 2018 by our young & ambitious graphic designer, Robin. Starting as a freelance business, the agency has grown steadily in professionalism and expertise. Today, our portfolio starts from finest content production and goes beyond managing full marketing campaigns.